DEFINEProblem
Target Audience
Goals
IDEATEFt. Brainstorming
Comp. Analysis
User Flow
TESTINGHigh Fidelity Wireframes
Final Flow
Demo
RESULTSFinal Design
Key Takeaways
Next Steps
Our group mostly comprised of immigrants or children to immigrant parents who have experienced the difficulty in job-seeking, so we considered what helped us when going through this process and what would've been nice to have. We performed an internal group interview to share our thoughts and what we struggled with in the past in relation to job-seeking.
Some responses we had were:
"Using a resume parser always helps a lot to see if my resume follows specific guidelines and conveys the skills I'm trying to emphasize to employers well."
"I think when I first started applying for jobs, it would've been nice to have more guidance or an easily accessible mentor."
From the design challenge and what we discovered in our group interview, we determined the problem. Immigrants and refugees struggle with job searching in a new country as a result of a cultural differences in professional standards and lack of connections.
From the design challenge and what we determined in our problem, we narrowed down our target audience to those who experience difficulty in job-searching, especially immigrants and refugees.
Then, from the problem, we defined our 3 main goals:
Provide accessible resources and support for those looking to get a job.
Increase the overall employment rate for immigrants and refugees
Increase users' professional circle and community.
Once we understood our goals, we created two user personas, Sophia and Gonzalez, to gain a better understanding of our target audience.
Based on our findings and pain points we wanted to address, we made a list of features we would like to incorporate in the design and ranked them based on what is the most needed.
With the limited time we had, we mainly focused our research on competitive analysis as many of the features we wanted to include were present in a few platforms. We looked into ADPList, Google Translate, and Resume Worded as platforms that we have used before to assist us in the job searching process, with features such as mentorship and resume review.
Once we determined our must have features, we created a user flow to map out what the user must do to access the different app features.
With the user flow in mind and to map out the screens my team needed to create, I led the low fidelity wireframing. We created wireframes for both web and mobile. Whatever features were wireframed for web would be mirrored in the mobile version. One main thing that we wanted to have was the dashboard where users can see all their resources in one place, such as saved jobs, any mentorship appointments, resume feedback, etc.
We also curated our style guide to ensure consistency as we each worked on our own task. We wanted to keep our overall style simple so that the user won't be overwhelmed when using the app.
Then we began designing our high fidelity wireframes, keeping in mind the style we wanted.
Job postings from ANY site can be saved in 3 ways: manually copying the link, using the browser extension, or directly sharing from the job board mobile application.
Any imported job postings will be scanned and can be translated it to any language.
Unsure about what skills you need for specific jobs and how you can get hired? Find a professional in the field and book a mentorship session with them.
Utilizing our AI services, get detailed feedback on your resume's impact and ATS compliance.
Check out our prototype below!
After a long straight 12+ hours of work, we were given the opportunity to present our pitch to a panel of judges consisting of professional product designers in the field. During the finals ceremony, we presented our pitch live to all participants and final round judges. And I'm proud to say that...
My team won first place! 🥇
I’m super proud of what my team and I were able to accomplish in the short time period, and I can say our final solution greatly reflects the work we put in.
Check out our demo below:
This opportunity was such a great experience for me. As one of my first product design sprints, I learned a lot, especially when it comes to the design process and the amount of work that goes into designing a solution.
- Importance of style guide and consistency: By creating a style guide, it made collaborating on the project way easier and helped all of us to be on the same page when it came to designing Avenir. Overall, we worked more efficiently and finished our solution in the tight deadline.
- Importance of research and looking into what's available in the market already: Competitor analysis was a key step in creating our final solution. It helped us to identify how we can make a more accessible and effective product with already existing features in other platforms, and improve on any pain points that these platforms have.
Expanding outside Canada and to other countries: Currently, Avenir is only limited to those in Canada. It would be nice to add features to make it regional and help newcomers to other countries.
